One of the major festivals of India, Holi is celebrated with enthusiasm and gaiety on the full moon day in the month of Phalgun which is the month of March as per the Gregorian calendar.
Entire city wears a festive look when it is time for Holi celebration. At Barsana, the ´Latthmaar holi´ is famous. The men of Nandgao known as ´gops´ raid Barsana and try to mark their victory over the temple of Radhika by furling flag over it while the women of Barsana try to fend them off with long bamboo sticks. The men are well padded because they cannot retaliate to the women and can only try to keep them off by sprinkling colored water on them. In case they get trapped, they are dressed as a lady in a sari and cosmetics are applied and they are made to dance like a lady. It is said that even Lord Krishna was made to dance like this by the ´gops´ of Barsana.

Next day, the same scene is repeated in Nandgao as men of Barsana raid the village to win over temple of Shriji and women of Nandgao beat them with sticks to keep them off. Holi songs known as ´Hori´ are sung by the men and women and are mostly based on the dialogues exchanged between Krishna and Radhika.